Flip Raises $25M to Bring AI to Frontline Workers

Flip is building AI for the employees who rarely spend their day behind a laptop. Founded in Stuttgart in 2018, the company gives frontline teams in manufacturing, retail, logistics, hospitality and healthcare one place to access company information, workplace tools and digital services. More than 1,000 brands and two million workers now use the platform, putting Flip in a position to tackle a wider workplace divide: AI adoption has accelerated in offices while many operational employees still lack basic access to the systems behind it.

Flip has raised $25 million, with existing investors Notion Capital and HV Capital increasing their backing. L-Bank, the development bank of Baden-Württemberg, has joined as a new investor alongside business angels and institutional investors. The new capital will be used to expand the infrastructure Flip believes frontline organizations need before AI can become useful in everyday operations.

The company was founded by Benedikt Brand and Giacomo Kenner. Brand’s original insight came while working at Porsche, where he saw how difficult it was to reach employees who did not have conventional office access. That communication problem has since evolved into a broader question about who gets access to workplace technology as AI becomes embedded in business processes.

Flip’s answer now extends beyond an employee app. Frontline Identity gives workers secure digital access without requiring a corporate email address, while Flip Fusion can generate applications around specific teams, stores or operational processes. The wider platform combines AI workflows, knowledge access, HR services and communication in one environment.

The commercial test is whether that infrastructure can make AI useful where work is physical, distributed and time-sensitive. Flip already reports deployments across major enterprises, including Bosch, REWE and Greif. If AI is going to reshape productivity across the entire workforce, its next meaningful adoption curve may depend less on another office copilot and more on whether the people running stores, warehouses and production lines can actually access it.